Terence A. Shimp

Related books

• 1986 Ama Educators Proceedings Series No. 52

  Amer Marketing Assn • 1986

• Advertising, Promotion and Supplemental Aspects of IMC

  DRYDEN PRESS • 1999

• Advertising, Promotion, and Supplemental Aspects of Integrated Marketing Communications (The Dryden Press Series in Marketing)

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• Promotion Management & Marketing Communications (Dryden Press Series in Mar keting)

  Thomson Learning • 1993