E. Jerome McCarthy ; William D. Perreault Related books Applications in Basic Marketing: Clippings from the Popular Business Press, 1995-1996 McGraw-Hill College • 1995 Basic Marketing McGraw-Hill College • 1998 Basic Marketing McGraw-Hill College Basic Marketing McGraw-Hill College • 1999 Basic Marketing McGraw-Hill College • 1999 Basic Marketing Learning Aid McGraw-Hill College • 1998 Basic Marketing, Applications in Basic Marketing McGraw-Hill • 1996