Cases in Strategic Marketing Management: An Integrated Approach
Worth buying if: You learn best by dissecting real company decisions and trade-offs.
Skip it if: You want short narratives or light trend-driven reads.
Exact edition: Paperback · ISBN-13 9780023794247. The Amazon link uses this ISBN, so the product page should open to the edition shown here.
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Summary
This collection of 20+ integrated marketing cases walks readers through analysis, decision-making, and implementation across product, price, place and promotion, emphasizing cross-functional strategy and measurable outcomes.
Why this book now
Marketers and students benefit from revisiting classic, methodical casework that clarifies fundamentals amid fast-changing channels and measurement expectations.
30-second preview
Two quick cards, fifteen seconds each.
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Best for readers who...
Good fit if you want...
- You learn best by dissecting real company decisions and trade-offs.
- You want structured frameworks that connect tactical choices to strategic goals.
- You want short narratives or light trend-driven reads.
- You prefer modern case collections focused solely on digital-first firms.
- You only want something with very current references and examples.
Decided it fits?
Exact edition: Paperback · ISBN-13 9780023794247
Worth buying if: You learn best by dissecting real company decisions and trade-offs.
Skip it if: You want short narratives or light trend-driven reads.
Check Amazon for the current price and availability of this exact edition.
Reader guide
Cues to help you decide faster.
Reading commitment
Steady Needs some room
Expect focused, case-by-case study sessions—each case takes 30–90 minutes depending on how deeply you work the exhibits and discussion questions.
What stands out here
This 1997 Prentice Hall edition emphasizes foundational marketing strategy and cross-functional integration, useful for grounding contemporary practice in enduring principles.
Best way to approach it
Treat each chapter as a workshop: read the narrative, study exhibits, sketch alternative strategies, then test outcomes against the author’s recommendations.
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Paperback: ISBN-13 9780023794247
Check Amazon for the current price and availability of this exact edition.