International Marketing (The Dryden Press Series in Marketing)
Worth buying if: You want advice you can actually try.
Skip it if: You are looking for a one-sentence answer about whether to buy it.
Exact edition: Edition shown · ISBN-13 9780030180224. The Amazon link uses this ISBN, so the product page should open to the edition shown here.
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Summary
This edition of International Marketing (The Dryden Press Series in Marketing) by Ravi Sarathy Vern Terpstra is a practical book with advice or ideas to try. The copy shown here is 1997 • Harcourt Brace College Publishers • 968 pages.
Why this book now
Worth a look if you want a backlist title that still has a clear identity and use case.
30-second preview
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Best for readers who...
Good fit if you want...
- You want advice you can actually try.
- You are looking for ideas you can use at work or at home.
- If you value research-backed details, this novel follows deeply flawed people whose choices drive every turn and reveal surprising compassion.
Maybe skip if...
- You are looking for a one-sentence answer about whether to buy it.
- You want a different kind of book altogether.
- If lyrical digressions lose you, the cast spans generations, asking for investment in many lives and timelines.
Decided it fits?
Exact edition: Edition shown · ISBN-13 9780030180224
Worth buying if: You want advice you can actually try.
Skip it if: You are looking for a one-sentence answer about whether to buy it.
Check Amazon for the current price and availability of this exact edition.
Reader guide
Cues to help you decide faster.
Reading commitment
Substantial Longer sessions help
Substantial commitment. Better if you want time to settle in rather than skim.
What stands out here
This book may be useful if you want advice or ideas you can try in daily life or at work.
Best way to approach it
Pause when an idea or explanation is useful, and take notes if that helps you remember it.
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Exact edition: ISBN-13 9780030180224
Check Amazon for the current price and availability of this exact edition.