Citizen Coors: A Grand Family Saga of Business, Politics, and Beer
Worth buying if: You want narrative-driven business history about a famous American family.
Skip it if: You prefer tightly sourced academic analysis over narrative journalism.
Exact edition: Paperback · ISBN-13 9780060959463. The Amazon link uses this ISBN, so the product page should open to the edition shown here.
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Summary
Dan Baum traces the Coors dynasty from small-town brewers to national political players, mixing family drama, corporate strategy, and cultural conflict in an accessible narrative across decades.
Why this book now
Understanding how private enterprise and political influence intertwine remains vital as corporate families again shape national debates.
30-second preview
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Best for readers who...
Good fit if you want...
- You want narrative-driven business history about a famous American family.
- You enjoy reporting that weaves personal stories with corporate and political context.
- You prefer tightly sourced academic analysis over narrative journalism.
- You want a short, quick read rather than a detailed multi-decade account.
- You need the newest edition, freshest examples, or the most current framing.
Decided it fits?
Exact edition: Paperback · ISBN-13 9780060959463
Worth buying if: You want narrative-driven business history about a famous American family.
Skip it if: You prefer tightly sourced academic analysis over narrative journalism.
Check Amazon for the current price and availability of this exact edition.
Reader guide
Cues to help you decide faster.
Reading commitment
Steady Needs some room
At about 367 pages, expect a multi-hour read that rewards attention to personalities and historical context rather than brisk skimming.
What stands out here
This HarperCollins 2001 edition collects Baum’s on-the-ground reporting and interviews into a single narrative that highlights both corporate decisions and family tensions.
Best way to approach it
Read straight through to follow generational threads, pausing to note timelines and key figures rather than treating chapters as isolated profiles.
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Paperback: ISBN-13 9780060959463
Check Amazon for the current price and availability of this exact edition.