Advertising Communications and Promotion Management
Worth buying if: You need examples that show how the advice works.
Skip it if: You want a book you can finish in one very short sitting.
Exact edition: Hardcover · ISBN-13 9780070539433. The Amazon link uses this ISBN, so the product page should open to the edition shown here.
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Summary
Advertising Communications and Promotion Management by John R. Rossiter & Larry Percy is a practical book with advice or ideas to try. The available edition details are 1997 • McGraw-Hill College • 640 pages.
Why this book now
A reasonable choice if you like backlist books that still feel specific and usable.
30-second preview
Two quick cards, fifteen seconds each.
Card 1 of 2
Best for readers who...
Good fit if you want...
- You need examples that show how the advice works.
- You want advice you can actually try.
- When you favor political intrigue, the story reframes familiar themes and asks you to reconsider what you thought you knew.
- You want a book you can finish in one very short sitting.
- You need expert-level detail above everything else.
- When you avoid experimental structure, the author includes detailed background that some readers might find cumbersome.
Decided it fits?
Exact edition: Hardcover · ISBN-13 9780070539433
Worth buying if: You need examples that show how the advice works.
Skip it if: You want a book you can finish in one very short sitting.
Check Amazon for the current price and availability of this exact edition.
Reader guide
Cues to help you decide faster.
Reading commitment
Substantial Longer sessions help
Substantial commitment. Best for readers ready to spend more time with it.
What stands out here
This book may be useful if you want advice or ideas you can try in daily life or at work.
Best way to approach it
Pause when an idea or explanation is useful, and take notes if that helps you remember it.
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Hardcover: ISBN-13 9780070539433
Check Amazon for the current price and availability of this exact edition.