Services Marketing (Mcgraw-Hill Series in Marketing)
Worth buying if: You are looking for straightforward advice without filler.
Skip it if: You need a one-sentence answer about whether to buy it.
Exact edition: Hardcover · ISBN-13 9780070782501. The Amazon link uses this ISBN, so the product page should open to the edition shown here.
If this page helped you decide, purchasing through the Amazon button above supports UPB Books at no extra cost to you and helps us continue improving the site. Thanks for visiting today.
Check Amazon for the current price and availability of this exact edition.
Affiliate disclosure: purchases made through links on this site may earn us a commission at no additional cost to you.
Summary
The listing describes Services Marketing (Mcgraw-Hill Series in Marketing) by Valarie A. Zeithaml & Mary Jo Bitner as a practical book with advice or ideas to try. The copy shown here is 1996 • McGraw-Hill College • 700 pages.
Why this book now
More appealing if you want an older backlist book that still feels distinct instead of generic filler.
30-second preview
Two quick cards, fifteen seconds each.
Card 1 of 2
Best for readers who...
Good fit if you want...
- You are looking for straightforward advice without filler.
- You need examples that show how the advice works.
- If you appreciate moral ambiguity, the wit is understated and piercing, bringing lightness without undercutting the stakes of the story.
- You need a one-sentence answer about whether to buy it.
- You are looking for a different kind of book altogether.
- If dense prose feels tiring, this book invests more in character and mood than in fast-moving plot events.
Decided it fits?
Exact edition: Hardcover · ISBN-13 9780070782501
Worth buying if: You are looking for straightforward advice without filler.
Skip it if: You need a one-sentence answer about whether to buy it.
Check Amazon for the current price and availability of this exact edition.
Reader guide
Cues to help you decide faster.
Reading commitment
Substantial Longer sessions help
Substantial commitment. This looks like a book to live with for a while, not sample quickly.
What stands out here
This book may be useful if you want advice or ideas you can try in daily life or at work.
Best way to approach it
Pause when an idea or explanation is useful, and take notes if that helps you remember it.
Was this page helpful?
Quick thumbs only. No login.
Loading feedback…
Hardcover: ISBN-13 9780070782501
Check Amazon for the current price and availability of this exact edition.