Strategic Business Marketing
Worth buying if: You want help with a real decision or problem.
Skip it if: You are looking for a reference book rather than a regular read.
Exact edition: Paperback · ISBN-13 9780132033657. The Amazon link uses this ISBN, so the product page should open to the edition shown here.
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Summary
This edition of Strategic Business Marketing by Peter Chisnall is a practical book with advice or ideas to try. The record for this copy lists 1995 • Prentice Hall • 506 pages.
Why this book now
Worth a look if you want a backlist title that still has a clear identity and use case.
30-second preview
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Best for readers who...
Good fit if you want...
- You want help with a real decision or problem.
- You are looking for straightforward advice without filler.
- When you want lush descriptive writing, relationships are written as messy, evolving things, showing how love and resentment can coexist.
- You are looking for a reference book rather than a regular read.
- You want a completely different mood.
- When you do not want heavy research notes, chapters stretch to deepen scenes rather than rush from event to event.
Decided it fits?
Exact edition: Paperback · ISBN-13 9780132033657
Worth buying if: You want help with a real decision or problem.
Skip it if: You are looking for a reference book rather than a regular read.
Check Amazon for the current price and availability of this exact edition.
Reader guide
Cues to help you decide faster.
Reading commitment
Steady Needs some room
Steady commitment. Better if you want time to settle in rather than skim.
What stands out here
This book may be useful if you want advice or ideas you can try in daily life or at work.
Best way to approach it
Pause when an idea or explanation is useful, and take notes if that helps you remember it.
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Paperback: ISBN-13 9780132033657
Check Amazon for the current price and availability of this exact edition.