The Marketing Challenge
Worth buying if: You want advice you can actually try.
Skip it if: You are looking for a different kind of book altogether.
Exact edition: Hardcover · ISBN-13 9780201631913. The Amazon link uses this ISBN, so the product page should open to the edition shown here.
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Summary
This edition of The Marketing Challenge by Laura Mazur & Annik Hogg is a practical book with advice or ideas to try. The copy shown here is 1993 • Addison-Wesley • 298 pages.
Why this book now
Worth a look if you want a backlist title that still has a clear identity and use case.
30-second preview
Two quick cards, fifteen seconds each.
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Best for readers who...
Good fit if you want...
- You want advice you can actually try.
- You are looking for ideas you can use at work or at home.
- You are looking for a different kind of book altogether.
- You want a reference book rather than a regular read.
- You only want something with very current references and examples.
Decided it fits?
Exact edition: Hardcover · ISBN-13 9780201631913
Worth buying if: You want advice you can actually try.
Skip it if: You are looking for a different kind of book altogether.
Check Amazon for the current price and availability of this exact edition.
Reader guide
Cues to help you decide faster.
Reading commitment
Balanced Moderate time
Balanced commitment. Enough room to develop without feeling like a marathon.
What stands out here
This book may be useful if you want advice or ideas you can try in daily life or at work.
Best way to approach it
Pause when an idea or explanation is useful, and take notes if that helps you remember it.
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Hardcover: ISBN-13 9780201631913
Check Amazon for the current price and availability of this exact edition.