Marketing Research in Practice
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Best for readers who...
Good fit if you want...
- Good starting point if you want a business/self-help pick with usable signal.
- Useful pick if you want ideas with immediate use value.
Maybe skip if...
- Weaker fit if you need maximum novelty over stable fit.
- Not the best pick if you need a complete deep-dive before you decide.
- You only want something with very current references and examples.
Summary
Marketing Research in Practice by Peter Jackson reads like a practical improvement title built around ideas you can test or apply. From the listing, this copy runs 1994 • Kogan Page • 240 pages, a decent clue for the kind of reading commitment it asks for.
Edition on file: 1994 • Kogan Page • 240 pages • ISBN 9780749413071.
Why this book now
Worth a look if you want a backlist title that still has a clear identity and use case.
Reader guide
Quick signals that help you decide faster.
Reading commitment
Light Short sit-downs
Light commitment. Enough room to develop without feeling like a marathon.
What stands out here
What stands out here is the takeaway-first angle. It looks built to give you ideas you can use, not just abstract motivation.
Best way to approach it
Best approached with a pen or a note open, since the value is likely in ideas you can keep or test.
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The clearest thing here is takeaways, frameworks, or prompts that aim to be usable in real life. Taken together, it reads like a mid-length read that should balance momentum with detail. It also has the feel of a backlist title rather than a brand-new release.
Book overview built from edition details and related-book context.