Market Research: A Guide to Planning, Methodology and Evaluation
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Best for readers who...
Good fit if you want...
- A stronger fit when you want a clearer sense of what the book actually delivers.
- Smart choice if you want a cleaner on-ramp before you commit more time.
Maybe skip if...
- Probably not for you if you want maximum novelty over stable fit.
- Skip this if you want a complete deep-dive before you decide.
- You only want something with very current references and examples.
Summary
This edition suggests Market Research: A Guide to Planning, Methodology and Evaluation by Peter Jackson ; Paul Hague is a practical or reference-style book built for dipping in and out. The edition details point to 1999 • Stylus Pub Llc • 224 pages, which helps set expectations before you buy.
Edition on file: 1999 • Stylus Pub Llc • 224 pages • ISBN 9780749429171.
Why this book now
Worth a look if you want a backlist title that still has a clear identity and use case.
Reader guide
Quick signals that help you decide faster.
Reading commitment
Light Short sit-downs
Low commitment. Best treated as a dip-in book you consult in short bursts.
What stands out here
The clearest standout is utility. It reads like the kind of book you keep nearby and use when you need it.
Best way to approach it
Use this more like a tool than a narrative. Sample the parts you need first.
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This looks built around something you can open anywhere, scan fast, and return to when you need a specific answer. Overall, it looks like a mid-length read that should balance momentum with detail. It also has the feel of a backlist title rather than a brand-new release.
Book overview built from edition details and related-book context.