How to Advertise
Worth buying if: You are looking for an explanation of how creative work is made.
Skip it if: You need a completely different mood.
Exact edition: Edition shown · ISBN-13 9780312171087. The Amazon link uses this ISBN, so the product page should open to the edition shown here.
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Summary
The listing describes How to Advertise by Kenneth Roman ; Jane Mass as a book about art, media, culture, or creative work. The available edition details are 1997 • St Martins Pr.
Why this book now
More appealing if you want an older backlist book that still feels distinct instead of generic filler.
30-second preview
Two quick cards, fifteen seconds each.
Card 1 of 2
Best for readers who...
Good fit if you want...
- You are looking for an explanation of how creative work is made.
- You need a readable discussion of art or media.
Maybe skip if...
- You need a completely different mood.
- You are looking for a lighter and faster read.
- You are specifically hunting for the newest framing rather than a backlist perspective.
Decided it fits?
Exact edition: Edition shown · ISBN-13 9780312171087
Worth buying if: You are looking for an explanation of how creative work is made.
Skip it if: You need a completely different mood.
Check Amazon for the current price and availability of this exact edition.
Reader guide
Cues to help you decide faster.
Reading commitment
Light Short sit-downs
Light commitment. Best if you want more than a quick hit but not a huge undertaking.
What stands out here
This book looks at art, media, culture, or creative work.
Best way to approach it
Read it at the pace that works for you; the page count above is the best guide to the time it may take.
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Exact edition: ISBN-13 9780312171087
Check Amazon for the current price and availability of this exact edition.