Al Ries ; Laura Ries

  • 6

    Catalog books

  • 7

    Works

  • 1998 to 2005

    Strongest span

Who This Author Is

Al Ries ; Laura Ries has enough depth here to be more than a raw catalog rollup. This page pulls together 6 catalog-linked books across 1998 to 2005, which makes it easier to separate the strongest starting points from the noisier editions. The clearest lane here leans toward Business & Self-Help.

Best for readers who want practical takeaways and books they can put to use quickly. If you want the easiest first click, start with The Origin Of Brands: How Product Evolution Creates Endless Possibilities For New Brands and branch outward from there. UPB note: the strongest documented run here lands between 1998 to 2005; the most common copies on this page tend to come from Harpercollins and Harperbusiness.

Best Place To Start

Author At A Glance

Best known for: Business & Self-Help entry points • common used copies from Harpercollins and Harperbusiness

Genres and themes: Business & Self-Help

Who this author is best for: readers who want practical takeaways and books they can put to use quickly

UPB note: the strongest documented run here lands between 1998 to 2005; the most common copies on this page tend to come from Harpercollins and Harperbusiness.

Top Books To Start With

  1. The Origin Of Brands: How Product Evolution Creates Endless Possibilities For New Brands

    Harpercollins • 2005 • standard commitment

    UPB note: one of the most common used-copy publishers for this author • year signal: 2005 • 320 pages.

  2. The Fall of Advertising and the Rise of PR

    Harpercollins • 2004 • standard commitment

    UPB note: one of the most common used-copy publishers for this author • year signal: 2004 • 320 pages.

  3. The 11 Immutable Laws of Internet Branding

    Harpercollins • 2000 • standard commitment

    It stands out because it asks for less time than many of the longer volumes on this page.

  4. The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand

    Harpercollins • 1998 • standard commitment

    UPB note: one of the most common used-copy publishers for this author • year signal: 1998 • 182 pages.

  5. The Origin of Brands: Discover the Natural Laws of Product Innovation and Business Survival

    Harperbusiness • 2004 • standard commitment

    UPB note: year signal: 2004 • 320 pages.

  6. The 22 Immutable Laws of Branding

    Harperbusiness • 2002 • standard commitment

    UPB note: year signal: 2002 • 255 pages.

How The Picks Compare

  • The Fall of Advertising and the Rise of PR gives you an earlier look at this author’s shelf, while The Origin Of Brands: How Product Evolution Creates Endless Possibilities For New Brands leans later in the catalog.

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