Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers
Worth buying if: You're building or marketing a disruptive product and need a tactical framework.
Skip it if: You're seeking deep academic theory or original research citations.
Exact edition: Paperback · ISBN-13 9780060517120. The Amazon link uses this ISBN, so the product page should open to the edition shown here.
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Summary
Geoffrey A. Moore pinpoints the gaps between early adopters and mainstream customers and prescribes targeted marketing, positioning, and product strategies to bridge that chasm and scale disruptive offerings.
Why this book now
With rapid tech commoditization and many startups chasing mainstream adoption, Moore's frameworks remain a go-to lens for practical go-to-market decisions.
30-second preview
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Best for readers who...
Good fit if you want...
- You're building or marketing a disruptive product and need a tactical framework.
- You want concrete market-segmentation and positioning ideas to reach mainstream buyers.
- You're seeking deep academic theory or original research citations.
- You want startup memoirs, case-by-case narratives, or light inspirational reading.
- You need the newest edition, freshest examples, or the most current framing.
Decided it fits?
Exact edition: Paperback · ISBN-13 9780060517120
Worth buying if: You're building or marketing a disruptive product and need a tactical framework.
Skip it if: You're seeking deep academic theory or original research citations.
Check Amazon for the current price and availability of this exact edition.
Reader guide
Cues to help you decide faster.
Reading commitment
Light Short sit-downs
At roughly 256 pages, it's a focused read—best digested in a few sittings or as a reference you revisit when planning product-market moves.
What stands out here
This HarperCollins trade edition collects Moore's core chasm framework and tactical recommendations in a compact, business-reader format.
Best way to approach it
Approach it as a handbook: read the main chapters front-to-back, then keep specific sections handy when crafting positioning, segmentation, or launch plans.
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Paperback: ISBN-13 9780060517120
Check Amazon for the current price and availability of this exact edition.