Geoffrey A. Moore

  • 8

    Catalog books

  • 7

    Works

  • 1999 to 2011

    Strongest span

Who This Author Is

Geoffrey A. Moore writes for technology leaders and product teams navigating the gap between early adopters and mainstream markets. His work focuses on practical strategies for positioning, segmenting, and selling disruptive products to reach broad commercial adoption.

In Crossing the Chasm Moore lays out a repeatable framework for moving from niche success to mainstream growth. The book emphasizes buyer behavior, marketing focus, and go-to-market tactics that help companies scale beyond early enthusiasts to larger customer bases.

Best Place To Start

Author At A Glance

Best known for: Practical frameworks for marketing disruptive tech • Focus on moving from early adopters to mainstream • Actionable tactics for sales and product positioning

Genres and themes: Business & Management • Technology adoption • Go-to-market strategy • Product marketing

Who this author is best for: Good for product leaders, marketers, and founders who need concrete models to scale disruptive products from niche to mainstream.

Start with Crossing the Chasm to learn the core adopter-segmentation framework, then apply its use-case examples to your market.

Top Books To Start With

  1. Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets (Collins Business Essentials)

    Harpercollins • 2005 • standard commitment

    UPB note: one of the most common used-copy publishers for this author • year signal: 2005 • 244 pages.

  2. Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers

    Harpercollins • 2002 • standard commitment

    UPB note: one of the most common used-copy publishers for this author • year signal: 2002 • 256 pages.

  3. Living on the Fault Line : Managing for Shareholder Value in Any Economy

    Harpercollins • 2002 • standard commitment

    UPB note: one of the most common used-copy publishers for this author • year signal: 2002 • 304 pages.

  4. Living on the Fault Line : Managing for Shareholder Value in the Age of the Internet

    Harpercollins • 2000 • standard commitment

    UPB note: one of the most common used-copy publishers for this author • year signal: 2000 • 320 pages.

  5. Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

    Harpercollins • 1999 • standard commitment

    UPB note: one of the most common used-copy publishers for this author • year signal: 1999 • 227 pages.

  6. Inside the Tornado: Marketing Strategies from Silicon Valley's Cutting Edge

    Harpercollins • 1999 • standard commitment

    UPB note: one of the most common used-copy publishers for this author • year signal: 1999 • 272 pages.

  7. Dealing with Darwin

    Portfolio Trade • 2008 • standard commitment

    UPB note: year signal: 2008 • 304 pages.

  8. Escape Velocity

    HarperCollins Publishers • 2011 • commitment varies by edition

    UPB note: year signal: 2011.

How The Picks Compare

  • Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets (Collins Business Essentials) is the easier short commitment, while Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers asks for more reading time up front.
  • Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers gives you an earlier look at this author’s shelf, while Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets (Collins Business Essentials) leans later in the catalog.

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