A Brand Is Forever
Worth buying if: You want a short, principle-focused primer on branding.
Skip it if: You need in-depth academic research or case studies.
Exact edition: Edition shown · ISBN-13 9780395601181. The Amazon link uses this ISBN, so the product page should open to the edition shown here.
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Summary
Ann Herbert Scott distills core ideas about building and sustaining a brand in a concise 46-page guide, focused on practical principles for general-interest readers and marketing-minded readers alike.
Why this book now
For anyone revisiting brand fundamentals or teaching marketing basics, this slim Houghton Mifflin title is a quick refresher from 1993 perspective.
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Best for readers who...
Good fit if you want...
- You want a short, principle-focused primer on branding.
- You prefer author-driven, compact business books.
- When you want immersive details, the era comes alive through details and research.
- You need in-depth academic research or case studies.
- You expect modern digital-marketing tactics or updated data.
- You need the newest edition, freshest examples, or the most current framing.
Decided it fits?
Exact edition: Edition shown · ISBN-13 9780395601181
Worth buying if: You want a short, principle-focused primer on branding.
Skip it if: You need in-depth academic research or case studies.
Check Amazon for the current price and availability of this exact edition.
Reader guide
Cues to help you decide faster.
Reading commitment
Quick Easy to move through
At 46 pages, this is a brief read you can finish in one sitting or use as a quick reference for core branding ideas.
What stands out here
This Houghton Mifflin 1993 edition emphasizes a short, accessible treatment of brand longevity rather than exhaustive analysis.
Best way to approach it
Read straight through for an overview or skim by section to extract actionable principles to apply to current branding discussions.
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Exact edition: ISBN-13 9780395601181
Check Amazon for the current price and availability of this exact edition.