Online Marketing Handbook: How to Promote, Advertise, and Sell Your Products
Worth buying if: You want a substantial handbook centered on online promotion, advertising, and product sales.
Skip it if: You need current guidance for today’s advertising platforms, analytics tools, or social networks.
Exact edition: Edition shown · ISBN-13 9780471293101. The Amazon link uses this ISBN, so the product page should open to the edition shown here.
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Summary
Online Marketing Handbook is a 450-page guide focused on using the internet to promote, advertise, and sell products. Its 1998 publication date places it in the formative era of online marketing.
Why this book now
Read it now to compare early online-marketing ideas with the platforms and practices that followed.
30-second preview
Two quick cards, fifteen seconds each.
Card 1 of 2
Best for readers who...
Good fit if you want...
- You want a substantial handbook centered on online promotion, advertising, and product sales.
- You enjoy business books that document how a field looked at an earlier stage.
- If you enjoy condensed, powerful scenes, the plot offers no tidy answers, leaving your sympathies to shift as characters make difficult decisions.
- You need current guidance for today’s advertising platforms, analytics tools, or social networks.
- You prefer a brief overview rather than a 450-page reference-style read.
- If you dislike shifting perspectives, the prose indulges in poetic detours that slow narrative progress.
Decided it fits?
Exact edition: Edition shown · ISBN-13 9780471293101
Worth buying if: You want a substantial handbook centered on online promotion, advertising, and product sales.
Skip it if: You need current guidance for today’s advertising platforms, analytics tools, or social networks.
Check Amazon for the current price and availability of this exact edition.
Reader guide
Cues to help you decide faster.
Reading commitment
Steady Needs some room
At 450 pages, this is a substantial handbook best approached in sections or as a reference.
What stands out here
This catalog record identifies a 1998 John Wiley & Sons edition by Daniel S. Janal.
Best way to approach it
Read it as both a handbook of early online marketing and a historical snapshot of the field’s beginnings.
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Exact edition: ISBN-13 9780471293101
Check Amazon for the current price and availability of this exact edition.