Green Marketing
Worth buying if: You want hands-on checklists and naming/labeling guidance for sustainable products.
Skip it if: You’re looking for deep climate science or lifecycle analysis methodology.
Exact edition: Edition shown · ISBN-13 9780844232393. The Amazon link uses this ISBN, so the product page should open to the edition shown here.
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Summary
Green Marketing by Jacquelyn A. Ottman lays out concrete tactics to develop, position, and communicate sustainable products and services; it blends case studies, checklists, and messaging guidance to help marketers align profit with planet-minded consumers.
Why this book now
As consumers and regulators demand clearer sustainability claims, Ottman’s frameworks remain a grounded playbook for credible, market-ready green positioning.
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Best for readers who...
Good fit if you want...
- You want hands-on checklists and naming/labeling guidance for sustainable products.
- You appreciate real brand case studies and pragmatic marketing tactics over theory.
- You’re looking for deep climate science or lifecycle analysis methodology.
- You prefer academic, heavily cited research rather than practitioner-focused advice.
- You need the newest edition, freshest examples, or the most current framing.
Decided it fits?
Exact edition: Edition shown · ISBN-13 9780844232393
Worth buying if: You want hands-on checklists and naming/labeling guidance for sustainable products.
Skip it if: You’re looking for deep climate science or lifecycle analysis methodology.
Check Amazon for the current price and availability of this exact edition.
Reader guide
Cues to help you decide faster.
Reading commitment
Balanced Moderate time
At about 290 pages, this book is best read in focused chunks—each chapter delivers standalone tools and examples you can apply between sessions.
What stands out here
This 2004 McGraw-Hill edition emphasizes early real-world examples and messaging ethics; expect timeless frameworks but check newer resources for updated regulations and recent market shifts.
Best way to approach it
Skim chapter intros and conclude with Ottman’s checklists; annotate case studies and extract reusable copy and decision rules for your own product briefs.
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Exact edition: ISBN-13 9780844232393
Check Amazon for the current price and availability of this exact edition.