Uniqueness Is a Red Striped Zebra (New Formula for Business Success, 1)
Worth buying if: You want concrete methods to craft a brand customers instantly recognize.
Skip it if: You expect a quick-fix checklist for overnight growth.
Exact edition: Edition shown · ISBN-13 9780967338101. The Amazon link uses this ISBN, so the product page should open to the edition shown here.
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Summary
Neill Newton argues that market success comes from deliberate, repeatable distinctiveness—what he calls the 'red striped zebra'—and gives practical steps to identify, amplify, and protect the traits that make your brand unmistakable to customers.
Why this book now
In crowded markets where sameness erodes margins, this book shows how deliberate distinctiveness converts attention into lasting advantage.
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Best for readers who...
Good fit if you want...
- You want concrete methods to craft a brand customers instantly recognize.
- You prefer strategy grounded in examples and repeatable practices over abstract theory.
- You expect a quick-fix checklist for overnight growth.
- You only want high-level vision without operational steps to implement change.
- You only want something with very current references and examples.
Decided it fits?
Exact edition: Edition shown · ISBN-13 9780967338101
Worth buying if: You want concrete methods to craft a brand customers instantly recognize.
Skip it if: You expect a quick-fix checklist for overnight growth.
Check Amazon for the current price and availability of this exact edition.
Reader guide
Cues to help you decide faster.
Reading commitment
Balanced Moderate time
At 352 pages, the book balances case studies and worksheets—set aside several focused sessions or work through it with your leadership team across a few weeks for best results.
What stands out here
This Access Pub Network edition preserves Newton’s original framework and examples from the 2000 edition while emphasizing repeatable exercises to redesign positioning and customer experience.
Best way to approach it
Read selectively: skim the cases for inspiration, then complete the chapter exercises and apply the framing questions directly to your own product or service.
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Exact edition: ISBN-13 9780967338101
Check Amazon for the current price and availability of this exact edition.