Intrapreneuring in Action: A Handbook for Business Innovation

Year 2000
Pages 176

Worth buying if: You want concrete steps and scripts to launch projects inside a larger organization.

Skip it if: You're looking for an academic treatise or deep organizational theory.

Exact edition: Edition shown · ISBN-13 9781576750612. The Amazon link uses this ISBN, so the product page should open to the edition shown here.

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Summary

Veteran intrapreneurs Ron Pellman and Gifford Pinchot lay out hands-on strategies, case stories, and tools to surface ideas, build sponsor networks, and turn prototypes into scalable initiatives within corporate structures.

Why this book now

With constant pressure to adapt, companies need repeatable ways to cultivate entrepreneurial action inside their existing teams and systems.

30-second preview

Two quick cards, fifteen seconds each.

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1-sentence hook

Practical playbook for starting real innovation inside established organizations, from the pioneers who coined 'intrapreneuring.

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Best for readers who...

Good fit if you want...

  • You want concrete steps and scripts to launch projects inside a larger organization.
  • You prefer practical case examples and checklists over academic theory.
  • If you want thoughtful reflections, the story centers on warm, domestic moments.

Maybe skip if...

  • You're looking for an academic treatise or deep organizational theory.
  • You want long, research-heavy citations and exhaustive literature reviews.
  • You need the newest edition, freshest examples, or the most current framing.

Mood / Vibe Tags

practical encouraging hands-on strategic Quick read

Decided it fits?

Exact edition: Edition shown · ISBN-13 9781576750612

Worth buying if: You want concrete steps and scripts to launch projects inside a larger organization.

Skip it if: You're looking for an academic treatise or deep organizational theory.

Buy This Edition on Amazon

Check Amazon for the current price and availability of this exact edition.

Reader guide

Cues to help you decide faster.

Reading commitment

Quick Easy to move through

At 176 pages, this pocket-sized handbook reads quickly; expect concise chapters you can digest in evenings and apply between meetings.

What stands out here

This 2000 Berrett-Koehler edition preserves the founders' practical voice and real-world case examples that illustrate how intrapreneurship works in legacy companies.

Best way to approach it

Skim to extract templates and action steps, then revisit specific chapters when planning sponsorship, prototyping, or internal evangelism.

Exact edition: ISBN-13 9781576750612

Check Amazon for the current price and availability of this exact edition.