"Evening Standard" Big Small Business Guide
Worth buying if: You want concrete small-business checklists and templates from Ann Faulkner’s Evening Standard series.
Skip it if: You expect guidance focused on modern social media, cloud software, or digital analytics.
Exact edition: Edition shown · ISBN-13 9781898691051. The Amazon link uses this ISBN, so the product page should open to the edition shown here.
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Summary
This 492-page guide by Ann Faulkner, published by Gulliver Books Ireland, walks small-business owners through planning, finance, marketing, and operations with examples and checklists rooted in the Evening Standard’s business coverage.
Why this book now
Revisit Faulkner’s 1996 Small Business Guide to compare pre-digital strategies with today’s tools and spot timeless practices for bootstrapped ventures.
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Best for readers who...
Good fit if you want...
- You want concrete small-business checklists and templates from Ann Faulkner’s Evening Standard series.
- You enjoy practical case examples and marketing tips aimed at UK and Irish small enterprises.
- If you liked character-driven stories, the narrative traces family ties across decades, showing how past actions ripple forward in unexpected ways.
- You expect guidance focused on modern social media, cloud software, or digital analytics.
- You need a brief quick-read — this Gulliver Books Ireland volume is a detailed 492-page manual.
- If you prefer plot-first stories, the story unfolds deliberately and rewards patience over instant payoff.
Decided it fits?
Exact edition: Edition shown · ISBN-13 9781898691051
Worth buying if: You want concrete small-business checklists and templates from Ann Faulkner’s Evening Standard series.
Skip it if: You expect guidance focused on modern social media, cloud software, or digital analytics.
Check Amazon for the current price and availability of this exact edition.
Reader guide
Cues to help you decide faster.
Reading commitment
Steady Needs some room
At 492 pages, expect a substantial, workshop-style commitment: read by topic sections (finance, marketing, operations) and tackle checklists one chapter at a time.
What stands out here
This Gulliver Books Ireland edition preserves Ann Faulkner’s Evening Standard-branded advice and period-specific examples, making it valuable for historical comparison and foundational procedures.
Best way to approach it
Approach it as a reference manual: skim chapters for immediate tools, bookmark templates and case studies, and apply one tactic at a time to a current small-business problem.
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Exact edition: ISBN-13 9781898691051
Check Amazon for the current price and availability of this exact edition.