Focus Groups: A Practical Guide for Applied Research, Second Edition
Worth buying if: You want a book devoted specifically to focus groups and applied research.
Skip it if: You are looking for a general theory of group behavior rather than a focus-group guide.
Exact edition: Edition shown · ISBN-13 9780803955677. The Amazon link uses this ISBN, so the product page should open to the edition shown here.
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Summary
This second edition is a practical research guide centered on focus groups. It is aimed at readers who need to use or understand focus groups in applied settings.
Why this book now
Use it when an applied research project calls for focused group discussion as part of its design.
30-second preview
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Best for readers who...
Good fit if you want...
- You want a book devoted specifically to focus groups and applied research.
- You prefer method-centered nonfiction over broad introductions to research.
- You are looking for a general theory of group behavior rather than a focus-group guide.
- You want a newly published account instead of a 1994 second edition.
- You need the newest edition, freshest examples, or the most current framing.
Decided it fits?
Exact edition: Edition shown · ISBN-13 9780803955677
Worth buying if: You want a book devoted specifically to focus groups and applied research.
Skip it if: You are looking for a general theory of group behavior rather than a focus-group guide.
Check Amazon for the current price and availability of this exact edition.
Reader guide
Cues to help you decide faster.
Reading commitment
Quick Easy to move through
Expect a sustained, method-centered read rather than a brief overview, with the exact time depending on how deeply you use it for research.
What stands out here
This record identifies the book as the Second Edition, published by Sage Pubns in 1994.
Best way to approach it
Read it with a specific applied-research question in mind, treating the focus-group method as the central subject.
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Exact edition: ISBN-13 9780803955677
Check Amazon for the current price and availability of this exact edition.