Robert W. Bly

  • 30

    Catalog books

  • 21

    Works

  • 1984 to 2020

    Strongest span

Who This Author Is

Robert W. Bly distills practical marketing and positioning tactics in Become A Recognized Authority In Your Field - In 60 Days Or Less. He focuses on concise, actionable steps to build visibility, craft authority content, and leverage small daily routines to establish credibility with clients and peers.

Bly’s approach emphasizes direct-writing clarity and measurable tasks: defining a niche, producing targeted materials, and using outreach to accelerate recognition. The book reads like a workshop plan, guiding professionals through a 60-day sequence to create tangible proof of expertise and attract opportunities.

Best Place To Start

Author At A Glance

Best known for: Practical marketing and copywriting advice • Clear step-by-step business guidance • Short, actionable books

Genres and themes: Business & Entrepreneurship • Marketing & Copywriting • Self-improvement for professionals

Who this author is best for: Good for busy entrepreneurs, freelancers, and marketers who want concise, actionable ways to build authority and win clients.

Start with the 288-page Become a Recognized Authority to learn a compact, 60-day plan, then skim individual chapters for quick tactics to apply immediately.

Top Books To Start With

  1. Power-Packed Direct Mail: How to Get More Leads and Sales by Mail

    Henry Holt & Co • 1996 • longer commitment

    UPB note: one of the most common used-copy publishers for this author • year signal: 1996 • 349 pages.

  2. Selling Your Services: Proven Strategies for Getting Clients to Hire You (or Your Firm)

    Henry Holt & Co • 1992 • longer commitment

    UPB note: one of the most common used-copy publishers for this author • year signal: 1992 • 368 pages.

  3. The Copywriter's Handbook: A Step-by-Step Guide to Writing Copy That Sells

    Henry Holt & Co • 1990 • longer commitment

    UPB note: one of the most common used-copy publishers for this author • year signal: 1990 • 351 pages.

  4. Become A Recognized Authority In Your Field - In 60 Days Or Less

    Alpha Books • 2001 • standard commitment

    UPB note: year signal: 2001 • 288 pages.

  5. Complete idiot's guide to direct marketing

    Alpha Books • 2001 • longer commitment

    UPB note: year signal: 2001 • 359 pages.

  6. The Sibling Society

    Random House Inc • 1997 • standard commitment

    UPB note: year signal: 1997 • 319 pages.

  7. Iron John : A Book About Men (Vintage)

    Random House Inc • 1990 • standard commitment

    UPB note: year signal: 1990 • 268 pages.

  8. Advertising Manager's Handbook

    Aspen Pub • 1993 • oversized commitment

    UPB note: year signal: 1993 • 800 pages.

  9. Secrets of Successful Telephone Selling: How to Generate More Leads, Sales, Repeat Business, and Referrals by Phone

    Henry Holt & Co • 1997 • standard commitment

    It stands out because it asks for less time than many of the longer volumes on this page.

  10. Secrets of a Freelance Writer, Second Edition: How To Make $85,000 A Year

    Henry Holt & Co • 1997 • standard commitment

    UPB note: one of the most common used-copy publishers for this author • year signal: 1997 • 266 pages.

How The Picks Compare

  • Power-Packed Direct Mail: How to Get More Leads and Sales by Mail is the easier short commitment, while Selling Your Services: Proven Strategies for Getting Clients to Hire You (or Your Firm) asks for more reading time up front.
  • Selling Your Services: Proven Strategies for Getting Clients to Hire You (or Your Firm) gives you an earlier look at this author’s shelf, while Power-Packed Direct Mail: How to Get More Leads and Sales by Mail leans later in the catalog.

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