Who This Author Is

Bill Bishop has enough depth here to be more than a raw catalog rollup. This page pulls together 9 catalog-linked books across 1998 to 2020, which makes it easier to separate the strongest starting points from the noisier editions. The clearest lane here leans toward Business & Self-Help.

Best for readers who want practical takeaways and books they can put to use quickly. If you want the easiest first click, start with Global Marketing for the Digital Age and branch outward from there. UPB note: the strongest documented run here lands between 1998 to 2020; the most common copies on this page tend to come from McGraw-Hill and Give a Salute!.

Best Place To Start

Global Marketing for the Digital Age

McGraw-Hill • 2000 • standard commitment

It helps anchor a specific period of this author’s publishing run instead of blending into the undated shelf clutter.

Author At A Glance

Best known for: Business & Self-Help entry points • common used copies from McGraw-Hill and Give a Salute!

Genres and themes: Business & Self-Help

Who this author is best for: readers who want practical takeaways and books they can put to use quickly

UPB note: the strongest documented run here lands between 1998 to 2020; the most common copies on this page tend to come from McGraw-Hill and Give a Salute!.

Top Books To Start With

  1. Global Marketing for the Digital Age

    McGraw-Hill • 2000 • standard commitment

    UPB note: one of the most common used-copy publishers for this author • year signal: 2000 • 272 pages.

  2. Global Marketing for the Digital Age: Globalize Your Business With Digital and Online Technology

    McGraw-Hill • 1999 • standard commitment

    UPB note: one of the most common used-copy publishers for this author • year signal: 1999 • 270 pages.

  3. Strategic Marketing for the Digital Age

    McGraw-Hill • 1998 • standard commitment

    UPB note: one of the most common used-copy publishers for this author • year signal: 1998 • 252 pages.

  4. Two Hearts : The Tale of Cole Younger's Sweetheart

    Wipf & Stock Publishers • 2019 • quick commitment

    It stands out because it asks for less time than many of the longer volumes on this page.

  5. The big sort

    Mariner Books • 2009 • longer commitment

    UPB note: year signal: 2009 • 374 pages.

  6. The Strategic Enterprise: Growing a Business for the 21st Century

    Stoddart Pub • 2000 • standard commitment

    UPB note: year signal: 2000 • 224 pages.

  7. Love Long Distance

    Give a Salute! • 2020 • commitment varies by edition

    UPB note: year signal: 2020.

How The Picks Compare