Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
Worth buying if: You work on a software or hardware product seeking mainstream adoption.
Skip it if: You're only building for hobbyist early adopters and not targeting mainstream customers.
Exact edition: Paperback · ISBN-13 9780066620022. The Amazon link uses this ISBN, so the product page should open to the edition shown here.
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Summary
Crossing the Chasm lays out Moore's stage-by-stage roadmap—from technology enthusiasts to pragmatist buyers—using the 'chasm' concept, target market niches, and positioning tactics for high-tech firms.
Why this book now
For product teams and marketers facing rapid platform shifts, Moore's practical chasm framework remains a go-to playbook for scaling high-tech offerings.
30-second preview
Two quick cards, fifteen seconds each.
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Best for readers who...
Good fit if you want...
- You work on a software or hardware product seeking mainstream adoption.
- You value Geoffrey A. Moore's 'bowling alley' and niche-targeting tactics.
- You're only building for hobbyist early adopters and not targeting mainstream customers.
- You want case-study-free theoretical marketing without tactical go-to-market advice.
- You only want something with very current references and examples.
Decided it fits?
Exact edition: Paperback · ISBN-13 9780066620022
Worth buying if: You work on a software or hardware product seeking mainstream adoption.
Skip it if: You're only building for hobbyist early adopters and not targeting mainstream customers.
Check Amazon for the current price and availability of this exact edition.
Reader guide
Cues to help you decide faster.
Reading commitment
Light Short sit-downs
At 227 pages, expect focused chapters and actionable concepts you can read in a weekend and revisit as a reference while planning product launches.
What stands out here
This HarperCollins 1999 edition preserves Moore's original chasm framework and concrete go-to-market tactics that shaped late-20th-century tech marketing practice.
Best way to approach it
Read with a current product or launch in mind: annotate the target-segment exercises and map Moore's adopter categories to your team's buyer personas.
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Paperback: ISBN-13 9780066620022
Check Amazon for the current price and availability of this exact edition.