Creating New Clients
Worth buying if: You run a solo or small services business and need predictable client flow.
Skip it if: You want high-level marketing philosophy rather than hands-on tactics.
Exact edition: Edition shown · ISBN-13 9780304704262. The Amazon link uses this ISBN, so the product page should open to the edition shown here.
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Summary
Creating New Clients breaks down repeatable systems for finding prospects, structuring offers, and closing engagements without sleazy sales tactics; each chapter pairs practical scripts with checklists you can use immediately.
Why this book now
Decades of tried methods still work when polished and applied consistently—this book strips the noise and focuses on client-generation fundamentals that never go out of style.
30-second preview
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Best for readers who...
Good fit if you want...
- You run a solo or small services business and need predictable client flow.
- You prefer practical scripts, templates, and step-by-step routines over theory.
- You want high-level marketing philosophy rather than hands-on tactics.
- You need industry-specific lead funnels or modern platform playbooks.
- You need the newest edition, freshest examples, or the most current framing.
Decided it fits?
Exact edition: Edition shown · ISBN-13 9780304704262
Worth buying if: You run a solo or small services business and need predictable client flow.
Skip it if: You want high-level marketing philosophy rather than hands-on tactics.
Check Amazon for the current price and availability of this exact edition.
Reader guide
Cues to help you decide faster.
Reading commitment
Light Short sit-downs
At 196 pages with actionable checklists and ready-made scripts, this is a compact, workshop-style read you can finish in a weekend and start applying the next week.
What stands out here
This 2000 Continuum edition concentrates on interpersonal selling and repeatable outreach sequences—ideal for readers seeking proven human-centered client acquisition techniques rather than platform-specific guidance.
Best way to approach it
Read chapter by chapter, immediately practice the suggested scripts and checklists, and adapt the templates to your niche before moving to the next section.
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Exact edition: ISBN-13 9780304704262
Check Amazon for the current price and availability of this exact edition.