New Horizons: The Story of Ashland, Inc
Worth buying if: You enjoy narrative-driven corporate histories.
Skip it if: You want a technical, industry-specific deep dive.
Exact edition: Edition shown · ISBN-13 9780945903420. The Amazon link uses this ISBN, so the product page should open to the edition shown here.
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Summary
Jeffrey L. Rodengen chronicles Ashland, Inc.'s development in a readable corporate history that blends executive profiles, business decisions, and industry context across roughly 225 pages.
Why this book now
Useful for readers studying late-20th-century corporate strategy, regional economic history, or the evolution of American chemical and refining firms.
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Best for readers who...
Good fit if you want...
- You enjoy narrative-driven corporate histories.
- You're researching American business cases or regional industry evolution.
- You want a technical, industry-specific deep dive.
- You prefer tightly sourced academic histories with exhaustive citations.
- You need the newest edition, freshest examples, or the most current framing.
Decided it fits?
Exact edition: Edition shown · ISBN-13 9780945903420
Worth buying if: You enjoy narrative-driven corporate histories.
Skip it if: You want a technical, industry-specific deep dive.
Check Amazon for the current price and availability of this exact edition.
Reader guide
Cues to help you decide faster.
Reading commitment
Light Short sit-downs
At about 225 pages, expect a moderate one- to three-week read depending on pace and prior familiarity with corporate history.
What stands out here
This 1998 account emphasizes company milestones and leadership narratives typical of Rodengen's accessible corporate profiles rather than academic annotation.
Best way to approach it
Read straight through for a narrative arc, or dip into chapters on specific executives, mergers, or strategic shifts as reference sections.
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Exact edition: ISBN-13 9780945903420
Check Amazon for the current price and availability of this exact edition.